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Art in the workplace: Integrating creativity and brand message into Workplace Design

By Charles Corley | 04/04/2024

My experience in workplace design, both through direct involvement and observing industry peers, underscores the value successful firms place on art in their environments, often employing art curators to enhance this aspect.

Here are some of the reasons why industry leaders tell me that they have integrated art into workplace design:

  • ๐‘๐ž๐ข๐ง๐Ÿ๐จ๐ซ๐œ๐ž๐ฌ ๐๐ซ๐š๐ง๐ ๐•๐š๐ฅ๐ฎ๐ž๐ฌ:ย  Art effectively communicates an organization’s brand and values, aligning the work environment with the company’s ethos. At times, it also conveys a deeper story about the evolution of the business.
  • ๐„๐ง๐œ๐จ๐ฎ๐ซ๐š๐ ๐ž๐ฌ ๐’๐จ๐œ๐ข๐š๐ฅ ๐ˆ๐ง๐ญ๐ž๐ซ๐š๐œ๐ญ๐ข๐จ๐ง: Art acts as a focal point for socializing and collaboration, fostering team communication and idea sharing.
  • ๐„๐ง๐ž๐ซ๐ ๐ข๐ณ๐ž๐ฌ ๐„๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐ž๐ž๐ฌ: They feel that the presence of art in the workplace boosts morale and productivity, invigorating the work atmosphere.
  • ๐…๐จ๐ฌ๐ญ๐ž๐ซ๐ฌ ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐“๐ก๐ข๐ง๐ค๐ข๐ง๐ : Exposure to art stimulates innovative thinking and problem-solving, key to driving business forward.ย 

ย ๐€๐œ๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐จ ๐“๐š๐ค๐ž ๐Ÿ๐จ๐ซ ๐„๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐ˆ๐ง๐ญ๐ž๐ ๐ซ๐š๐ญ๐ข๐จ๐ง:ย 

  • ๐’๐ž๐ฅ๐ž๐œ๐ญ ๐€๐ซ๐ญ ๐‘๐ž๐Ÿ๐ฅ๐ž๐œ๐ญ๐ข๐ง๐  ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐‚๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ž:Choose art that resonates with your company’s mission and values, creating a cohesive and inspiring environment. This above all else must be an important consideration.
  • ๐‚๐ซ๐ž๐š๐ญ๐ž ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ซ๐ญ ๐’๐ฉ๐š๐œ๐ž๐ฌ: Establish areas dedicated to art that encourage interaction, fostering a collaborative spirit. Some also see it as a part of attracting new talent to the workplace.
  • ๐ˆ๐ง๐œ๐จ๐ซ๐ฉ๐จ๐ซ๐š๐ญ๐ž ๐ƒ๐ข๐ฏ๐ž๐ซ๐ฌ๐ž ๐€๐ซ๐ญ ๐…๐จ๐ซ๐ฆ๐ฌ: Use a variety of art forms to stimulate diverse perspectives and maintain high levels of engagement.
  • ๐„๐ง๐ ๐š๐ ๐ž ๐„๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐ž๐ž๐ฌ ๐ข๐ง ๐€๐ซ๐ญ ๐’๐ž๐ฅ๐ž๐œ๐ญ๐ข๐จ๐ง: Involve your team in the art selection process to strengthen their connection to the workspace and boost morale. This can help them connect with the brand more deeply.

Do you feel that Integrating art into workplace design enhances the company message and invigorates the workplace?

 


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Charles Corley

Director of Organisational Development at M Moser Associates

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