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What is a narrative workplace design and why do we see this expression used from time to time?

By Charles Corley | 07/01/2024

Narrative workplace design is part of the ongoing evolution of office spaces, aligning with the need for workplaces that are not only functional but also emotionally and culturally resonant.

This trend has gained traction as a response to the changing nature of work, particularly with the rise of remote work and the need for workspaces that are more inviting and emotionally resonant. Narrative design aims to make the office a destination that employees enjoy, by creating spaces that are comfortable, engaging, and reflective of cultural and historical contexts.

The emergence of narrative design in the workplace is a relatively recent phenomenon and represents the latest progression in office design. It’s rooted in the idea of creating spaces that not only serve functional purposes but also tell a story and forge emotional connections between people and their workspace.

In the 1960s, a significant shift occurred with the adoption of the Burolandschaft concept, a German approach translating to “office landscape”. This design style advocated for less rigid office layouts, focusing on meeting the workforce’s needs, fostering human interaction, and encouraging collaboration. It marked a move away from the traditional, compartmentalized office spaces towards more open, flexible environments.

The concept of “narrative workplace design” has evolved as part of the broader evolution of workplace design, which has always been responsive to societal changes and technological advancements. The history of office design reflects a series of transformations aligning with the aspirations and values of different eras, from the early communal spaces of human civilization to the modern, technology-integrated office spaces.


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Charles Corley

Director of Organisational Development at M Moser Associates

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